Anua ANUA-045 Moisturizer Review
Our verdict
Anua delivers a calming K-beauty moisturizer built on centella and heartleaf at $12 for a 1-ounce jar, making it an accessible trial size for anyone curious about soothing botanical ingredients. It is a focused, gentle daily moisturizer rather than a multi-corrective product.
Check price on AmazonBest for
Those new to centella or heartleaf ingredients, or anyone wanting a gentle, affordable moisturizer for sensitive or easily irritated skin
Skip if
You need more than 1 ounce of product or want active corrective ingredients alongside calming botanicals
- Form Cream
- Skin type All
- Key ingredients Centella, Heartleaf
- Benefits Moisturizing
- Targets Face
- Size 1.01 Fluid Ounces
- Priced 45% below the category median ($21.72 across 322 tracked models)
Our scorecard
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Owner rating4.4/5
4.4 average across 190 owner ratings
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Popularity0.9/5
190 owner reviews, fewer than most models here
The overall score is owner satisfaction weighted by how many reviews back it, so a high rating from few reviews counts for less. The bars below show where this model stands against the other women's everyday face care: moisturizers, face mists, facial kits, rollers, cleansing brushes and steamers we track in this category on price, popularity and size. Context, not marks against it, and our read of the data, not a lab test.
Specifications
| Form | Cream |
|---|---|
| Skin type | All |
| Key ingredients | Centella, Heartleaf |
| Benefits | Moisturizing |
| Targets | Face |
| Size | 1.01 Fluid Ounces |
| Age range | Adult |
Overview
['Anua is a Korean skin care brand that has built a following around two key botanicals: centella asiatica and heartleaf (houttuynia cordata). Both are widely used in K-beauty for their potential to help the appearance of calm, balanced skin. This moisturizing cream pairs them in a straightforward formula suited for all skin types, with a focus on daily hydration.', "At 1.01 fluid ounces and $12, this is a compact size that works well as a trial, travel companion or addition to a multi-step routine where you need only a light moisture layer. The low price makes it one of the more accessible entry points into Anua's ingredient philosophy without committing to a full-size jar.", 'With 190 reviews and a 4.4-star rating, the product earns solid marks from buyers who appreciate the calming approach. The relatively small jar size likely means repeat purchasers cycle through the product quickly, which may partly explain the modest monthly purchase volume.']
Pros
- Centella and heartleaf are well-regarded K-beauty botanicals for the appearance of calm, balanced skin
- Very affordable at $12 for a first-time try
- All skin types listing makes it broadly compatible
- 4.4 stars across 190 reviews shows consistent buyer approval
- Compact 1 oz size is travel-friendly and TSA-compliant
Cons
- At only 1.01 oz, the jar runs out quickly with daily use
- No additional active ingredients for concerns beyond basic hydration
- Low monthly purchase figure (1 unit) suggests very limited volume data
Performance notes
Centella asiatica contains compounds like asiaticoside and madecassoside that may support the appearance of smooth, even skin over time. Heartleaf is used in Korean skin care for its potential to help the look of calmed, less reactive skin. Together, they form a botanically grounded base that focuses on gentle daily care. The cream form provides a slightly richer feel than a gel, suitable for normal to dry skin types.
What buyers say
A 4.4-star average from 190 reviews places this in strong territory for its price and size. Buyers who appreciate calming botanicals and Korean skin care formulations tend to respond positively. The compact size may limit how many people choose it as a primary moisturizer, but it scores well as a supplementary or travel option.
More from Anua
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Frequently asked questions
What does centella asiatica do for skin?
Centella asiatica is a plant extract popular in Korean skin care. It contains active compounds that may help with the appearance of balanced, calmer-looking skin. It is not a medical treatment, but many people find it a gentle, well-tolerated ingredient for daily moisturizing use.
Is heartleaf the same as houttuynia cordata?
Yes, heartleaf is the common name for houttuynia cordata, a plant used in Korean beauty routines for its potential to support the look of less irritated, clearer skin. Anua is one of the brands that popularized it in facial care products over the past few years.
How long will 1 ounce of moisturizer last?
With daily use on just the face, 1 ounce typically lasts two to four weeks. If you apply it twice a day or use it on the neck as well, you may go through it in about two weeks. It is a good size for a trial or travel, but most people will want a larger jar for everyday home use.