e.l.f. ELFCO00001387 Facial Kit Review
Our verdict
At $9 with a 4.4 rating from 2,900 reviews, e.l.f.'s brightening drops kit is one of the strongest value plays in this category. Vegan, cruelty-free, and paraben-free, it delivers a brightening and hydrating drops formula that works for all skin types.
Check price on AmazonBest for
Budget-focused shoppers who want a brightening and hydrating drops formula without parabens, and who prefer vegan and cruelty-free products.
Skip if
You need a heavy-duty active like vitamin C or retinol at a clinical concentration, or you require a multi-step kit rather than a targeted drops product.
- Form Drop
- Skin type All
- Benefits Brightening, Hydrating, Moisturizing
- Scent Unscented
- Free of Paraben Free
- Material Cruelty Free, Vegan
- Priced 69% below the category median ($28.71 across 70 tracked models)
Our scorecard
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Owner rating4.4/5
4.4 average across 2,900 owner ratings
-
Popularity4.4/5
2,900 owner reviews, more than most models here
The overall score is owner satisfaction weighted by how many reviews back it, so a high rating from few reviews counts for less. The bars below show where this model stands against the other women's everyday face care: moisturizers, face mists, facial kits, rollers, cleansing brushes and steamers we track in this category on price, popularity and size. Context, not marks against it, and our read of the data, not a lab test.
Specifications
| Form | Drop |
|---|---|
| Skin type | All |
| Benefits | Brightening, Hydrating, Moisturizing |
| Scent | Unscented |
| Free of | Paraben Free |
| Material | Cruelty Free, Vegan |
| Skin tone | All |
Overview
e.l.f. Cosmetics has built a reputation for affordable, clean-label products that punch above their price, and this drops facial kit is a clear example. At $9, the entry barrier is low enough that nearly any skincare shopper can give it a try. The drops format delivers product in small, controlled amounts and is suited to layering.
The kit is formulated for all skin types and focuses on brightening, hydrating, and moisturizing benefits. It is paraben-free, cruelty-free, and vegan, making it accessible for buyers with ethical buying criteria. The unscented formulation means it can be paired with most other products in a routine without conflict.
At 2,900 reviews and a 4.4 average, this kit has one of the strongest review bases in the under-$10 category. That breadth of feedback at a consistent rating is a reliable indicator that the product delivers on its stated positioning for a wide range of users.
Pros
- Extremely affordable at $9
- 4.4 rating from 2,900 reviews is a very strong signal
- Vegan, cruelty-free, and paraben-free
- Brightening, hydrating, and moisturizing benefits
- All skin types
- Drops format is easy to control and layer
Cons
- No key ingredients are disclosed in available specs
- Drops-only format is not a complete multi-step kit
- Brightening results from a $9 product will be modest compared to clinical-grade actives
Performance notes
Without listed key ingredients, a precise formulation analysis is not available. The brightening and hydrating positioning suggests the formula likely includes humectants and light brightening agents, which are common in drugstore-tier drops products. The paraben-free and vegan credentials indicate a clean-formula approach. The drops format is effective for controlling dosage and minimizing waste.
What buyers say
2,900 reviews at 4.4 stars is exceptionally strong for a $9 product. This level of validated satisfaction across a large, diverse buyer pool is rare at this price tier. Buyers who leave detailed feedback on budget skincare tend to be practical and expectations-aware, which makes a consistent 4.4 average more meaningful than it might appear for a premium product.
More from e.l.f.
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Frequently asked questions
How do I use a drops-format facial product?
Drops are typically dispensed one to three at a time onto clean skin or mixed into a moisturizer. They work well as a layering step between toner and moisturizer. Start with fewer drops to understand how your skin responds, then adjust.
Is this product completely vegan?
Yes, the product is listed as both vegan and cruelty-free. It is also paraben-free. These credentials are confirmed in the available spec data. If you follow strict vegan skincare criteria, this is one of the cleaner options at this price point.
Can I use this kit with other e.l.f. skincare products?
Yes, e.l.f.'s skincare line is formulated to work together. The unscented, gentle drops format is compatible with most other products in the range and with other brands. If you are building a routine primarily from e.l.f., starting with this kit is a low-risk addition.