Missha MSH95839 Moisturizer Review
Our verdict
Missha delivers a clean, simple hydrating cream from South Korea that targets dryness at an accessible $18.40 for 1.69 oz. The 4.6 star average from 253 reviews is impressive for a no-frills entry-level moisturizer.
Check price on AmazonBest for
Adults of all skin types who want a straightforward, paraben-free and phthalate-free daily moisturizer made in South Korea at an affordable price.
Skip if
You want a larger bottle, need specific active ingredients like AHAs or peptides, or prefer a fragrance-disclosed formula.
- Form Cream
- Skin type All
- Benefits Hydrating
- Targets Dryness
- Size 1.69 Fluid Ounces
- Free of Paraben Free, Phthalate Free
- Priced 15% below the category median ($21.72 across 322 tracked models)
Our scorecard
-
Owner rating4.6/5
4.6 average across 253 owner ratings
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Popularity1.2/5
253 owner reviews, fewer than most models here
The overall score is owner satisfaction weighted by how many reviews back it, so a high rating from few reviews counts for less. The bars below show where this model stands against the other women's everyday face care: moisturizers, face mists, facial kits, rollers, cleansing brushes and steamers we track in this category on price, popularity and size. Context, not marks against it, and our read of the data, not a lab test.
Specifications
| Form | Cream |
|---|---|
| Skin type | All |
| Benefits | Hydrating |
| Targets | Dryness |
| Size | 1.69 Fluid Ounces |
| Free of | Paraben Free, Phthalate Free |
| Material | Cruelty Free |
| Container | Jar |
| Age range | Adult |
| Made in | Republic Of Korea |
Overview
Missha is one of the original Korean beauty mass-market brands, known for bringing dermatologist-inspired formulas to accessible price points. This hydrating cream takes a clean approach: paraben-free, phthalate-free, cruelty-free, and made in South Korea. It comes in a 1.69 oz jar and focuses on a single primary benefit, addressing the look and feel of dryness.
At $18.40, this is among the most affordable options in this group. The clean formulation story is straightforward: no parabens, no phthalates, no animal testing. No key ingredients are disclosed on the listing, so it is not possible to pinpoint what drives the hydration, but the Korea-made origin and brand reputation suggest reasonable quality controls for a mass-market product.
With 253 reviews averaging 4.6 stars, this is a well-rated product for its price tier. The slim package at 1.69 oz mirrors the size of the Medik8 premium option but at less than half the price, making the value comparison straightforward for shoppers who simply want basic hydration without active-ingredient complexity.
Pros
- One of the most affordable options in this group at $18.40
- Paraben-free and phthalate-free, clean formulation profile
- Cruelty-free and made in South Korea
- 4.6 stars from 253 reviews is strong for the price tier
- Suited for all skin types
Cons
- 1.69 oz jar is small for everyday use as a primary moisturizer
- No key ingredients disclosed, limiting research into actives
- Scent information is not listed
- Jar packaging requires careful hygiene practices
- Very low bought-last-month volume at 1 unit
Performance notes
Without disclosed key ingredients, performance notes are limited to the stated benefit and formulation markers. A paraben-free and phthalate-free hydrating cream addressing dryness typically relies on a humectant and emollient base. The cruelty-free, Korea-made positioning and Missha's established brand standards suggest reasonable ingredient quality for a daily moisturizer at this price. The formula is oriented toward simple barrier support and surface hydration rather than targeted active-ingredient treatment.
What buyers say
253 reviews at 4.6 stars reflects strong satisfaction among buyers who have tried it. For an $18.40 product with no flashy actives, that rating suggests the core hydration promise is landing well. The near-zero bought-last-month volume is the one note of caution, as it may suggest the product has lost recent retail momentum despite its solid reviews.
Similar women's everyday face care: moisturizers, face mists, facial kits, rollers, cleansing brushes and steamers to consider
Frequently asked questions
What makes a cream phthalate-free and why does it matter?
Phthalates are a class of chemicals sometimes used in personal care products as plasticizers or to help fragrance last longer. Some research has raised questions about their hormonal disruption potential at high exposure levels, leading many brands to remove them voluntarily. A phthalate-free label means the formula does not include these compounds, which some shoppers prefer as a general precaution. For most people it is a clean-beauty preference rather than an urgent health necessity.
Is Missha a reliable skincare brand?
Missha has been a well-established presence in Korean beauty since the early 2000s and is one of the founding brands of the K-beauty wave in global markets. The brand operates under South Korea's cosmetic manufacturing regulations, which are considered strict by international standards. Their products are widely carried by major beauty retailers, and the brand has a track record across a range of skin concerns. That said, as with any mass-market brand, individual products vary and reading reviews for the specific item you are considering is always worthwhile.
How long will a 1.69 oz jar last with daily use?
At twice-daily use with a pea-size to dime-size application, a 1.69 oz (roughly 50ml) jar typically lasts four to six weeks. If you use it once a day or apply a thinner layer, it could stretch to two months. For a sub-$20 price point that replacement schedule is manageable, but if you prefer a longer-lasting supply between purchases, looking for a larger size from the same brand may be worth checking.