e.l.f. Moisturizer Review
Our verdict
At $13 and 4.6 stars from 761 reviewers, e.l.f.'s moisturizer has earned a broad, enthusiastic following. The brand has built a strong reputation for delivering effective formulas at accessible prices, and this product's review volume backs that reputation up.
Check price on AmazonBest for
Shoppers who want a reliable, affordable moisturizer from a trusted drugstore brand and prefer to let a large review base guide their purchase.
Skip if
You need a moisturizer with clearly disclosed key ingredients or specific skin-type targeting. Detailed spec information is not available for this product.
- Priced 40% below the category median ($21.72 across 322 tracked models)
Our scorecard
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Owner rating4.6/5
4.6 average across 761 owner ratings
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Popularity2.9/5
761 owner reviews, more than most models here
The overall score is owner satisfaction weighted by how many reviews back it, so a high rating from few reviews counts for less. The bars below show where this model stands against the other women's everyday face care: moisturizers, face mists, facial kits, rollers, cleansing brushes and steamers we track in this category on price, popularity and size. Context, not marks against it, and our read of the data, not a lab test.
Overview
["e.l.f. Cosmetics has grown into one of the most recognized affordable beauty brands in the United States, known for producing formulas that compete with more expensive options. At $13, this moisturizer fits firmly into the brand's accessible pricing model. While specific ingredient and skin-type details are not publicly listed for this product, the review record speaks to strong buyer satisfaction.", 'The 761-review count at a 4.6-star average is a meaningful signal. That combination places this product among the more heavily reviewed moisturizers in the mid-drugstore range, and maintaining a 4.6 average at that volume is harder than at a smaller sample size. Most negative reviews tend to surface more prominently when the count climbs, so a strong average at 761 reviews reflects genuine consistency.', "Without published specs, the evaluation here leans on the brand's known track record and buyer feedback patterns. e.l.f. products are widely available and frequently repurchased, and the $13 price point makes a return purchase a low-stakes decision if someone finds the formula works for them."]
Pros
- Strong 4.6-star average across 761 reviews
- Accessible $13 price point
- From a widely trusted, accessible brand with a track record for value
- Easy to find and repurchase in-store or online
Cons
- No key ingredients, skin type, size, or scent information is publicly available
- Cannot evaluate formulation suitability for specific skin concerns without ingredient disclosure
- Limited data for ingredient-conscious buyers
Performance notes
Without publicly available key ingredient or formulation data, a detailed performance breakdown cannot be provided for this product. The 4.6-star average across 761 reviews suggests that buyers across a range of skin types are finding it effective for daily moisturization. e.l.f. as a brand tends to favor clean, accessible formulas, but specifics for this SKU are not confirmed. Buyers with particular ingredient concerns or sensitivities should check the product label before purchasing.
What buyers say
With 761 reviews and a 4.6-star rating, buyer sentiment is strongly positive. This is a high review count for a $13 moisturizer and indicates that a wide range of shoppers have tried it and returned to leave feedback. The strong average at this volume is a reliable indicator of consistent satisfaction rather than a skewed result from a small group.
Similar women's everyday face care: moisturizers, face mists, facial kits, rollers, cleansing brushes and steamers to consider
Frequently asked questions
Is e.l.f. cruelty-free?
Yes, e.l.f. Cosmetics is a certified cruelty-free brand and does not test on animals. The brand has also been certified vegan by PETA for a large portion of its product line. For this specific product, checking the current label or e.l.f.'s website will confirm the vegan status since formulations can occasionally be updated.
Where can I find the ingredient list for this moisturizer?
The full ingredient list is typically printed on the product packaging and may be available on e.l.f.'s official website or on the Amazon product page under the detailed product description. If you have specific ingredient sensitivities or allergies, checking the label directly before first use is the most reliable approach. The brand is generally transparent about its formulas and has a history of avoiding common irritants.